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Marketing for E-business
Popolanský, Jiří ; Macura, Michal (referee) ; Koleňák, Jiří (advisor)
In my master’s thesis I will deal with theme marketing for e-business. In theoretic part I focus on finding useful instruments for marketing subvention. In practical part especially on analysis current situation in concrete company and own project of marketing campaign for the existent e-shop.
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Air-conditioning of supermarket
Velísková, Jana ; Rubina, Aleš (referee) ; Rubinová, Olga (advisor)
The topic of this bachelor's thesis is the design of air conditioning equipment for a supermarket. The theoretical part of the thesis deals with the topic of air conditioning systems (water, air or the combination). The practical part of the thesis deals with the design of air conditioning equip-ment for supermarket stores and facilities for employees. The devices are designed to meet hy-giene, operational and safety requirements.
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Risk Management of Bank Credit System and Decision Making Process
Skovajsa, Radek ; Kryštof, Zdeněk (referee) ; Čižinská, Romana (advisor)
The theoretical part of this thesis describes the development of Czech banking sector, especially with emphasis on post-revolutionary rebirth within the new conditions of market economy. The following part demonstrates the decision-making credit account process of a bank on a particular case study based on the methodics and procedures leading up to maximal elimination of credit risk. At the same time, the author presents a partially modified internal opinion on a decision of particular business transaction. It is accented that every decision of a bank must comply with the regulations of CNB. The conclusion of the thesis affirms the maximal efforts of domestic banks to minimalize risks within their decision-making credit account processes, which is mirrored in current stability in the development of Czech banking sector.
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Multifunctional building Brno - Líšeň
Rudolecká, Anna ; Fišer, Jiří (referee) ; Odvárka, Antonín (advisor) ; Pěnčík, Jan (advisor)
Bachelor thesis examines the creation of individual stages of project documentation to the study of the new building from subject AG035. The project deals with the new multifunctional house located in the district Lisen on the plot of land p. No. 4418/1 in the cadastral territory of Brno. The plat is situated on a sloping terrain. The project takes into account solving of surrounding areas as well, particularly in front of the area and connection to the public transport infrastructure. The mass of the object consists of four large blocks. Two of them are double-storey and two are single-storey. Blocks are interconnected by a glass tunnel, set on a symbolic pedestal. The pedestal is formed from two recessed floors of underground parking. The object is four-storey with two overground floors, which are mostly commercialized in the form of lettable spaces (e. g. for business, services, administration, etc.). Another part of the floors is used for technical and hygienic facilities. Two underground floors can be used by employees and visitors for car parking. Access to these floors is provided by a car lift, personal lifts and two stairs that connect all floors. The principle of the draft consists in the intention to place the mass of the building in the environment in the most sensitive way, so that the building doesn't act heavily, such as the surrounding settlement, but naturally follows the surrounding two-storey houses. That was achieved by the material solution of the above-ground floors. Five materials prevail in the exterior. Extensive vegetative roof, face concrete, two types of fitted facades (DuPontTM Corian® facade panels + glass panels with a sign symbolizing the crowns of trees and shrubs; other types of facade are vertical metal lamellae). Another predominant material is glass, which is used for the interconnection tunnel and the north and south facade.
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Evaluating a Business Proposal
Havlátová, Tereza ; Vlčková, Lucie (referee) ; Zinecker, Marek (advisor)
This bachelor thesis presents the evaluation of the economic efficiency of the business project for the company focused on the sale of organic ecological products. The theoretical part deals with basic concepts, legal requirements of business, individual parts of the business plan and methods of evaluation of investment efficiency. In the practical part are processed analyzes leading to decision about economic efficiency of the intended business project.
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Web Application of Shopping Park
Kitaš, Petr ; Techet, Jiří (referee) ; Lukáš, Roman (advisor)
Fisrt of all we will make up requirements on system. In the next chapters we will pay attention to concept and implementation of database, than we will describe structure, implementation and design of GUI (graphical user interface) for each part of application. At the end of this section we will describe usin of Lagrange interpolation polynom for price prediction used in product view. At least there is list of standards which were used in this application.
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Administrative building
Smejkal, Petr ; Spáčilová, Jitka (referee) ; Sedláková, Markéta (advisor)
The subject of the diploma thesis is the elaboration of the project documentation of an administrative building in the south-eastern part of Brno. The building has seven above-ground floors, of which five above-ground floors will be used as office space, one above-ground floor will be used for commercial use and gastronomy. On the last floor, there will be an elevator lift range and a technical background for air conditioning. The support system is designed as a reinforced concrete skeleton based on a reinforced concrete slab and pilots. The façade is designed as lightly ventilated with facing bricks. For this object, a single-shell roof area is selected.
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Newly-built mixed-use building Brno, Sadová
Babáček, Jindřich ; Nováková, Eva (referee) ; Kolář, Radim (advisor)
The subject of this thesis is newly built multifunctional building that will be built in Brno. The part of Brno is called Sadová. The building will have five floors above ground and one underground floor. The underground floors will be used for car parking. The first floor will be located several shops. It will be hairdresser, florist's, supermarket and a cafeteria. Between the second and the fifth floor will be dwelling units. There will be 14 dwelling units with an area > 100 m2 and 8 dwelling units with an area
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